A brand identity for a hypothetical Typography Conference in Dublin. My intention throughout the identity was to view the letterform as a dynamic shape; a piece of art, by deconstructing the letterforms.
Role Art Direction, Logo Design, Brand Identity, Poster Design, Motion Design
Treatment ↘︎
Typography TreatmentI used BC Mikser Bold for headers and BC Mikser regular for my body copy. I paired this with a custom type face for my logo. When looking for a type pairing I searched for a font with a good balance of structure and curvature to go with my logo. My intention was to draw attention to the curvature of the lettering and experimentation of typography, approaching it like a museum art piece.